System1 Cuts Costs, Boosts Bottom Line

London-based System1 Group plc has released a trading update for the 12 months ending 31st March 2019, showing a 1% annual decline in its key gross profit measure, to £22m, but a much improved second half performance (up 4%).

The firm said operating costs were tightly controlled and fell by 9%, excluding investment in its new Ad Ratings service. As a result, pretax profit leapt 80% to £3.7m.

During the year, the firm has invested £3.1m in Ad Ratings, which is currently being trialled with a number of clients, and is due for 'launch at scale' in the coming year.

The company, whose CEO is John Kearon (pictured) is online at www.system1group.com .