CACI Taps Huq for New Geo-Behavioural Insight

In the UK, location planning specialist CACI has teamed up with behavioural measurement data provider Huq Industries to add new on-demand geo-behavioural insight capabilities to ifs offer.

The partnership draws on Huq's mobile panel of more than 60 million participants worldwide, enabling CACI to survey how consumers engage with the physical environment at the retail unit level, over time. According to the firms, this provides insights into the role of commercial centres and destinations, and what motivates consumers to visit them.

Alex McCulloch (pictured), CACI Director, comments: 'The observational quality and reporting detail available through Huq's dataset allows us to develop powerful new insights across fast-changing and hard-to-measure domains. This allows us to advise our clients on how to maximise the opportunity for their retail spaces and to create destinations that truly engage, surprise and delight the consumer'.

Web sites: www.caci.co.uk and www.huq.io .