SPARK Neuro to Expand to Washington DC and Europe

New York-based neuroanalytics specialist SPARK Neuro is opening an office in Washington, DC next month, and is also planning an opening in Europe.

Founded in 2017, SPARK Neuro combines EEG (electroencephalography), GSR (galvanic skin response), facial coding and eye tracking to evaluate audience engagement with advertising and entertainment. Last August, the firm raised $13.5m in a Series A round of funding, which it has partly used to expand to Tokyo. This funding was led by Thiel Capital, with participation from actor Will Smith and media and entertainment industry exec Michael Eisner's Tornante Company.

CEO Spencer Gerrol (pictured) comments: 'At SPARK Neuro, we believe it's critical that as scientists and leaders we are constantly pushing ourselves and the industry forward by creating and tapping into new technologies ahead of the pack. As the amount of content being generated by media companies, studios and advertisers continues to increase, we are committed to providing our partners with increasingly advanced neuroanalytic insights that meaningfully impact their creative outputs'.

Web site: www.sparkneuro.com .