InMoment Sells Majority Stake to Private Equity Firm

Shareholders in US-based customer experience (CX) intelligence platform InMoment have sold a majority stake in the business to private equity firm Madison Dearborn Partners (MDP), with shareholder Peterson Partners retaining minority ownership. Terms of the deal were not disclosed.

InMoment was formed in 2014, through the merger of US customer feedback specialist Mindshare Technologies with Canadian social media CEM firm Empathica. Last year, the company acquired Australia-based CX consulting firm brandXP, aiming to strengthen its presence in the Asia Pacific region.

MDP's investment in InMoment will support its growth strategy, the development of its Experience Intelligence (XI) Platform, and continued geographic expansion. InMoment CEO Andrew Joiner and the rest of the company's current management team will continue to lead the business, which has also appointed John Lewis, former Global President of Nielsen Holdings PLC and current Executive Partner at MDP, as Executive Chairman of its Board of Directors.

Commenting on the deal, Joiner said: 'The new investment partnership with MDP will accelerate our momentum, and help us achieve our ambition of disrupting the CX market, which has been under-served by both metric-heavy and market research led approaches. MDP is the ideal partner for InMoment at this stage in our history - they have a long track record of success across their portfolio and, most importantly, their vision aligns soundly with our own strategic goals'.

Web site: www.inmoment.com .