SIS Upgrades Panels with Data Science Platform

New York-based SIS Research has launched a platform called 'SIS Data Science', which will use techniques including advanced analytics and data visualization to run its worldwide panels 'more efficiently and accurately'.

SIS, which also has locations in London, Los Angeles, Frankfurt and Shanghai, offers services ranging from opinion, satisfaction and loyalty research to segmentation, competitive intelligence and usability testing. The new platform is said to offer greater scale, cost efficiencies and live analysis, as well as more advanced tools such as tailored visualization and forecasting.

CEO Ruth Stanat (pictured) states: 'With over 35 years of global knowledge, panels and data, we are using the newest technology to deliver rapid, cost-efficient fieldwork and data collection. We now provide greater reach, access and precision'.

Web site: www.sisinternational.com .