J.D. Power Deal Expands Consumer Sampling Capability

In the US, J.D. Power has partnered with DIY survey software company SurveyMonkey to help businesses tap into those insights from automotive owners and potential buyers which can be missed through traditional survey channels.

J.D. Power will use its new partner's digital platform and its SurveyMonkey Audience MR panel - which provides access to more than 50 million consumers in over 100 countries - to expand its reach into new customer segments. Initially, the firms will launch two automotive studies using SurveyMonkey Audience. The first is a new J.D. Power ranking for the aftermarket service industry (ASI), which will measure feedback from customers who service their vehicle with aftermarket general maintenance and tire retailers. The second is a new Mobility Confidence Index (MCI), designed to measure feedback from US consumers regarding new mobility options, such as electric vehicles and self-driving technology.

Dave Habiger (pictured), CEO of J.D. Power, comments: 'With an increasing amount of consumers' lives being spent on digital platforms, it is critical that we, as the voice of the consumer, tap into the pulse of the marketplace right where it lives and breathes. By partnering with SurveyMonkey, we will be able to dramatically expand our consumer sampling capabilities'.

Web sites: www.jdpa.com and www.surveymonkey.com .