Ipsos Names US Head of Corporate Reputation

Ipsos has promoted Jason McGrath to the role of Head of Corporate Reputation in the US, based in New York.

The team helps clients understand their company's reputation among various stakeholder audiences, and informs the development of more effective communications, advocacy and policy initiatives. McGrath (pictured) joined in 2015 after nearly seven years at global research and analytics consultancy Edelman Insights, where he latterly had overall responsibility for a team of researchers; and worked with the Edelman PR teams and their clients to develop communications, PR and digital plans rooted in research insights. He began his career at Opinion Research Corporation.

Commenting on the promotion, Pierre Le Manh, CEO North America, said: 'We are very excited to elevate Jason to this role. Today's highly competitive market demands a world-class approach to assessing corporate reputation so that our clients can develop relevant strategies and communications initiatives. Jason's deep experience working with many of our largest global accounts will be a tremendous asset to our clients and Ipsos' overall goal of delivering best-in-class services, insights, and research'.

Web site: www.ipsos.com .