Instagram Names Head of Analytics

In the US, Facebook-owned photo and video-sharing service Instagram has promoted Tamar Shapiro to the role of Head of Analytics, leading a team of more than 150 data scientists and data engineers.

Shapiro (pictured) joined the firm two years ago as Head of Analytics for the Sharing Experiences organization. She previously worked at location intelligence provider Foursquare as Head of Analytics, leading both the Analytics and Data Science teams. Prior to this she spent twelve years at American Express, latterly as VP, Head of Analytics for American Express Digital, leading a global team responsible for analytics, reporting, experiments and customer insights.

Commenting on the promotion, Head of Marketing and Analytics Adam Mosseri said: Tamar is a proven leader, having managed large analytics teams at both Foursquare and American Express before she joined Instagram. She has done amazing work since joining, not only for the analytics and data engineering organizations, but also for the New York office. I'm thrilled to have a strong leader in New York with Instagram experience join the executive team'.

Web site: www.instagram.com .