MediaMath Launches Video Targeting Solution

US-based data-driven marketing firm MediaMath has launched a solution which targets video campaigns based on viewer context, reaching audiences who are watching correlated and relevant programming.

MediaMath uses machine learning tools giving marketers real-time access to first, second and third-party cross-media activity data. The new solution builds on a partnership with video intelligence and programming solutions company IRIS.TV, which activates contextual data on video inventory to feed appropriate data to ad servers. The tool can also help brands avoid placing their ads in content they do not want to be associated with.

Mike Fisher (pictured), VP, Advanced TV & Video, MediaMath, comments: 'Publishers and advertisers can now match premium content with relevant video advertising in real-time and across multiple platforms, ensuring a better overall experience for the viewer. Our new solution ensures a more engaged and valuable audience for publishers, while advertisers enjoy better targeting and control of their message'.

Web sites: www.mediamath.com and www.iris.tv .