GfK Names Wagatha Head of NA Consumer Life Team

GfK has promoted Eric Wagatha to the role of Head of its Consumer Life team in North America.

GfK Consumer Life draws on more than 45 years of research - including the Roper Reports study series - to uncover trends shaping consumer preferences and behavior. Wagatha (pictured), who joined GfK in 2010, most recently led Consumer Life's Western US and Asia Pacific regions. Prior to this, he spent eighteen years in the ad industry, at Doner, Leo Burnett, Ogilvy & Mather and Foote, Cone & Belding.

In his new role, Wagatha will have full oversight of client service, product development, and thought leadership. Stacy Bereck, MD of Consumer Insights and Sales Effectiveness (North America), comments: 'Eric has become the face of Consumer Life to some of our most important clients, and I am thrilled to bring someone of his insight and experience into this critical role. He understands the unique value and depth of Consumer Life research, and works closely with clients to turn our insights into smarter marketplace actions. We see him as a natural team leader and a gifted advocate for clients.'

Web site: www.gfk.com .