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JV for Australian Data Firms
In Australia, data intelligence company Potentiate and artificial intelligence (AI) specialist Veriluma Software have formed a joint venture, to help clients predict future purchase intentions within specific categories.
 Veriluma's prescription analytics software was initially developed for the Australian Department of Defence. Through the joint venture, the solution will be used with Potentiate's customer experience solutions, to expand their use beyond defence to the commercial sector across multiple industries. Veriluma CEO Elizabeth Whitelock says the deal will bring another dimension of understanding for Potentiate's clients by increasing their insight for 'focused, effective action'.
As part of the deal, Potentiate Group CEO Henry Cheang (pictured) becomes a member of Veriluma's newly-formed Advisory Board. He comments: 'The software extends the results of big data tools, descriptive and predictive analytics as well as business intelligence solutions to deliver assessments with actionable outcomes. Despite the quantity or quality of information available at that time, whether objective or subjective, the road ahead and its challenges are laid out'.
Web sites: www.potentiate.com and www.veriluma.com .
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