Funds for 'Real World' Data Analyst Near

Location and transaction intelligence platform Near has raised $US 100m (£80.1m) in new funding, and says it will launch new products and expand into new markets.

Founded in 2012 and previously known as AdNear, the company is headquartered in Singapore with offices in San Francisco, London, Bangalore, Singapore, Tokyo and Sydney. Its platform collects location, transaction and other real-world signals from more than 1.6 billion users, for use in marketing and data enrichment.

The new money comes from London-based private equity firm Greater Pacific Capital (GPC), and brings Near's total to date to $US 134m (£107.4m), with other backers including Sequoia Capital and JP Morgan.

Founder & CEO Anil Mathews (pictured) says Near is 'the only company aggregating this quality and scale of data at a global level. Our product Allspark has scaled its SaaS revenues faster than anything we have historically seen'. He adds: 'With the new funds, we will be launching a suite of new data products, powered by the core platform. Further, the funds will not just help us strengthen our position in the existing markets, but also to open up key strategic markets'.

Web site: www.near.co .