Nielsen Partners to Create New Omni-Channel Data Set

Nielsen has entered a partnership with digital media analytics specialist Quotient Technology, whose purchase intelligence will be integrated into Nielsen's own audience and performance measurement solutions, creating a new industry omni-channel data set.

Quotient combines a proprietary measurement solution and a retailer-powered data set of more than 100 million buyers, to deliver personalized digital coupons and ads to millions of shoppers each day, based on online behavior and engagement data. Users of Nielsen's insight and measurement solutions will now be able to access Quotient's purchase and intent data set, representing nearly five billion purchase transactions from retail partners, generating more than $150 bn in annual sales; and its digital promotion data including billions of digital coupons clipped per year. Quotient data sets will be provided to Nielsen for integration across its Digital Ad Ratings, Campaign Lift and Multi-Touch Attribution services.

Mir Aamir, CEO of Quotient Technology, says the partnership will bring an 'unparalleled' combination of insights, activation, and measurement. Matt Krepsik, Nielsen's Global Head of Analytics, adds: 'This collaboration with Quotient aligns with our strategy to provide clients with consumer intelligence to inform and optimize their advertising investments across all the touchpoints on the purchase journey'.

Web sites: www.nielsen.com and www.quotient.com .