StreamMetrics Debuts 'First' esports Audience Measure

In the US, measurement and analytics company StreamMetrics has launched what it describes as a 'first' in esports audience measurement.

StreamMetrics focuses on understanding live-stream and esports viewing, providing audience measurement across streaming channels and platforms. Its approach integrates proprietary survey data with other data sources, to provide TV-comparable measurement for buyers to reach this audience, and sellers to monetize their properties.

The newly launched 'StreamMetrics Audience Measurement' syndicated data service measures audience size, demographics and engagement, providing geographically-relevant data for advertisers, sponsors and brands, game publishers, esports tournament organizers, networks and leagues. Using traditional ad metrics such as reach, duration, frequency, and average minute audience, the solution can also isolate viewing by country, including US-only. This approach delivers demographic insights on streaming audiences longitudinally, on a month-by-month basis.

Co-founder and CEO Gearoid O'Brien (pictured) comments: 'People are thrilled to finally have access to US viewership measurement data that is cross-platform, rich in demographic viewing insights, and more actionable than global or API-based, Twitch-only numbers. Our superior methodology and proprietary data set enable valuable new insights about this massive audience, including the power to segment audience demographic by game title, tournaments, and other streaming events'.

Web site: www.streammetrics.gg .