Ipsos Gives Verdia Head of CX Practice Role

Ipsos India has extended the role of Mystery Shopping Head Sonul Verdia, to include leadership of the Customer Experience (CX) Practice. He takes over the latter post from Parijat Chakraborty, who will now focus on public affairs and corporate reputation businesses.

Verdia (pictured) joined Ipsos a year ago, to launch and lead the Mystery Shopping division in India. Prior to this he spent nearly eight years at mystery customer research specialist BARE International, latterly as MD. He began his career at American Express, in a number of positions including Manager, Customer Services - Corporate, which involved setting up and running a corporate call centre.

In his new dual role, Verdia reports to Amit Adarkar, Ipsos India CEO and Operations Director, Asia Pacific for CX, who comments: 'Ipsos is already is key player in customer experience both globally and locally, but we feel some sectors have not understood the utility of measuring and monitoring of customer expectations and delivering on them. Because a bad experience can make customers reject the brand for life. Our enhanced offerings come backed with technology to capture in the moment experience, helping clients address issues with speed'.

Web site: www.ipsos.com .