Publicis Buys 'Data-Rooted' Agency Rauxa

In the US, global marketing group Publicis has acquired full-service data-driven strategy and design agency Rauxa, for an undisclosed sum.

Founded in 1999, Rauxa uses data science to deliver solutions including marketing strategy, data management, design and content management, social marketing and cloud services. The firm employs more than 300 creators, technologists, scientists and practitioners at its six US offices and had net revenue of c.$70m in 2018.

In a statement, Publicis said the acquisition complements its own expertise in delivering data-driven creativity offerings in the US, specifically across CRM and personalized creative. As part of the deal, Rauxa will become part of Publicis Media, and will continue to be led by its founder Jill Gwaltney (pictured) and its President and CEO Gina Smith, reporting to David Penski, Global CEO of Publicis Media Exchange and Tim Jones, Regional CEO Americas for Publicis Media.

Arthur Sadoun, Chairman and CEO of Publicis Groupe, comments: 'With the acquisition of Rauxa, Publicis Groupe is reinforcing its expertise in driving one-to-one consumer engagement for clients, through data-driven creativity offerings and scaled capabilities. The addition of Rauxa's data, tech, media, creative and production expertise will accelerate Publicis Media's and the group's ability to deliver across all parts of the consumer journey'.

Web sites: www.publicisgroupe.com and www.rauxa.com .