PressReader Buys Personalization Specialist News360

Newspaper and magazine platform PressReader has acquired content personalization and publisher analytics specialist News360, whose technology will be used to provide publishing partners with insights about their readers. Terms of the deal were not disclosed.

San Francisco, Vancouver and Moscow-based News360 provides a personalized news aggregation app for smartphones, tablets and the web. Through proprietary NLP and NativeAI technologies, the company learns what readers like (and don't like) by analysing their interaction with news stories. Using semantic analysis, the solution then finds the most relevant news articles and blog posts from across the Internet - currently reaching more than 100 million unique readers every month.

As part of the deal, News360's NLP technology will be integrated into PressReader's aggregated platform of more than 7,000 newspapers and magazines, allowing it to personalize the user experience by delivering content relevant to each reader. In addition, News360's staff of 30 employees have joined PressReader's Vancouver headquarters.

Alex Kroogman (pictured), CEO of PressReader, comments: 'By understanding each person's interests, and building advanced data science systems around content analytics, we will be able to give our millions of readers the trusted media they want, how they want it, when they want it, and where they want it, while building more audience intelligence into the data that drives our publisher and brand partnerships'.

Web sites: www.pressreader.com and www.news360.com .