TapClicks Raises Funds for Acquisitions and Growth

In the US, digital marketing and performance analytics specialist TapClicks has raised $10m in an equity funding round. Part of the investment is earmarked for future acquisitions.

Headquartered in San Jose, California, TapClicks has developed a platform which pulls in more than 200 data sources through its Connector Marketplace, allowing users to analyse data from marketing and advertising tools. In June, the company acquired SaaS-based competitive intelligence solutions iSpionage, which specializes in landing page surveillance, web site monitoring and competitive keyword research for advertising, search marketing and SEO.

New funding comes from private equity firm Boathouse Capital. As well as using the funds for acquisitions and growth, the firm will invest in integrating predictive analytics, modeling capabilities and attribution solutions, using intelligence gathered from marketing campaign data, into its suite of intelligence solutions.

CEO Babak Hedayati (pictured) comments: 'Recent acquisitions in the data analytics space - Datorama and Tableau by Salesforce, Looker by Google, and Origami Logic by Intuit - signal the hunger for technologies that can draw intelligence from massive sets of data. But competing solutions can be expensive, require extensive support for deployment, and don't make the best use of the available data. TapClicks is on a mission to make the results of marketing investments easier to predict through the integration of artificial intelligence into an easy-to-use, simple-to-deploy solution'.

Web site: www.tapclicks.com .