Insticator Adds Audience Analytics

Interactive content specialist Insticator has enhanced its platform with the addition of audience analytics to support publishers' engagement and revenue strategies.

The firm partners with publishers such as Ancestry.com, WebMD and Evolve Media and reaches more than 350 million online consumers each month. It has recently expanded to Canada and has reported revenue growth of 600% since 2017. Its Embed software is now included on more than 2,400 publisher web sites.

The new addition gives publishers greater visibility into the performance of their interactive content and the ability to optimize it to increase ad revenue. Analytics cover advertising performance, including total ad revenue generated, CPM and impressions; content performance; and audience engagement, including average in-view percentage and the amount of unique engaged users. Data can be filtered by date, device type and geographic location.

CEO and founder Zack Dugow (pictured) comments: 'Insticator has always focused on empowering publishers with the tools they need to build loyal audiences and succeed in today's fragmented marketplace. By providing direct insights into how audiences are behaving on their sites, our publisher partners can collaborate with their editorial teams on story ideas to convert readers into longer-lasting page views'.

Web site: www.insticator.com .