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Experian Invests in PlaceIQ
Global information services company Experian has made an undisclosed 'strategic investment' in location intelligence firm PlaceIQ.
 Headquartered in New York City, PlaceIQ offers location-based consumer insights, measurement and attribution, to help companies uncover opportunities across the customer journey. The firm recently extended a partnership with Comscore to launch a suite of solutions called Movie Lift, designed to help media buyers and sellers better understand the impact of TV, desktop and mobile marketing campaigns on driving consumers to the movies.
The new growth financing will allow PlaceIQ to scale its data operations to meet product demand and support future innovation. Under the terms of the agreement, its flagship data product LandMark will be incorporated into Experian's suite of data activation and measurement services. LandMark uses foot traffic patterns to provide a real-world view of the customer journey, and combined with Experian's solutions will help brands and agencies build audiences, activate campaigns across channels and measure campaign success.
PlaceIQ CEO Duncan McCall (pictured) comments: 'Today's announcement is a moment of tremendous pride for me as a founder, and for our talented team. At the inception of our company, we set out to build the best, most accurate view of behavior in the physical world from location data. In a year when we have deliberately pursued a data-only strategy for our business, we've been selected for a pivotal partnership with one of the most respected data companies in the industry for their next-generation omnichannel offerings. It is not only an extraordinary honor, but also a rewarding validation of our chosen course'.
Web sites: www.experianplc.com and www.placeiq.com .
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