Adjust Names General Manager in Israel

Mobile measurement and fraud prevention specialist Adjust has appointed Moshi Blum as General Manager in Israel, responsible for accelerating growth and building the team in Tel Aviv.

Founded in Berlin in 2012, Adjust provides analytics and measurement for more than 28,000 mobile apps worldwide, as well as fraud prevention and cyber security solutions. The company employs more than 350 employees in fifteen offices on four continents, and in the past twelve months has grown its headcount by more than 150. Earlier this year, it raised $227m in a new round of funding, and acquired AI start-up Unbotify in Tel Aviv.

Blum (pictured) joins from comms platform Rakuten Viger, where he served as Head of User Acquisition and Growth. Before this, he was Head of Social at Israeli-based marketing services company Moburst, which helps brands grow their mobile businesses. Christian Henschel, Adjust co-founder and CEO, comments: 'As a major tech hub where we already have our Unbotify company, Israel is a great place for us to expand our presence. With his vast experience in mobile marketing, Moshi will help Adjust leverage its culture of innovation and establish a strong foothold in the Israeli market'.

The company, which in addition to Tel Aviv and Berlin has offices in New York, San Francisco, Sao Paulo, Paris, London, Moscow, Istanbul, Seoul, Shanghai, Beijing, Tokyo, Bengaluru and Singapore, is online at www.adjust.com .