Delineate Launches B2B Audience Planning Tool

UK-based insights and data firm Delineate has launched an audience planning tool called 'bertie', to help both agencies and in-house teams understand and engage with their B2B audiences.

London-based Delineate, which was founded in 2016 by former BT research head James 'JT' Turner, combines opinion research, technology and data science to provide solutions for marketing and communication challenges. Its new tool offers B2B agencies and marketers with data on business attitudes and media consumption, giving an in-depth understanding of decision makers across the core functions of finance, IT, marketing, manufacturing, HR, business services, R&D, and procurement.

Commenting on the solution, which is currently available in the UK and US, with more markets planned for 2020, Ben Leet, Chief Customer Officer, said: 'Clients had told us that B2B audience planning data was very thin on the ground, and they were often relying on guesswork or proxy data to build their campaigns. With bertie, they now have always-on access to accurate B2B data to drive their campaigns more effectively'.

Web site: www.delineate.agency .