Voxpopme Closes £7.5m Investment Round

Birmingham, UK-based video feedback, insights and analytics company Voxpopme has closed a £7.5m ($9m) Series A1 round of equity financing, which it will use to fund further investment in its platform and add to its global team.

Voxpopme's app collects consumer feedback in the form of video responses direct from mobile phones. In 2017, the firm received a seven-figure Series A round of investment from Mercia Fund Managers. The new round has been led by Origin Ventures, with participation from Mercia Technologies (which added £2.0m in the latest round, bringing its direct equity stake to 23.7%) and NVM Private Equity.

CEO and founder Dave Carruthers (pictured) comments: 'The demand for customer-recorded video is on fire, and this investment will help us continue to stay ahead of the ever-increasing demand for video feedback. We plan to use the round to quickly scale the team, invest into product to enhance our video analytics engine and build out further integrations with other SaaS solutions, to create even more value for our customers'.

Web site: www.voxpopme.com .