Former PSB Exec Boxt Opens Consultancy '3W Insights'

In Washington D.C., former Penn Schoen Berland (PSB) EVP Jason Boxt has launched a consultancy called 3W Insights, helping clients with their branding, messaging and communications strategy.

Boxt (pictured) spent the past three years at PSB, overseeing growth and development of the firm's corporate clients; and prior to this worked for strategic communications firm The Glover Park Group, latterly as MD of its Research and Analytics team. Earlier, he was Director of National Advocacy at the Center for US Global Engagement, and National Deputy Political Director at the American Israel Public Affairs Committee (AIPAC), having begun his career in public opinion research at Roper Starch, before joining Global Strategy Group.

According to Boxt, 3W Insights will offer a variety of strategic consulting services, using an array of industry-standard qual, quant and digital/social media research tools. Services will include message development, crisis and reputation management, and advocacy and communications campaigns.

Commenting on the launch, Broxt said: 'There is greater competition than ever for people's attention and so many voices across digital and traditional channels are shaping or even damaging a brand or an industry. Clients need to know who their target audiences are, what the messages to them should be, and where they need to deliver those messages. 3W Insights will give clients a road map for cutting through the clutter and delivering their message in a targeted way, helping those clients to protect their reputation and achieve their goals'.

DRNO is not currently aware of a web site for the company.