| |
New MRS Code of Conduct
The UK's MRS (Market Research Society) is updating its Code of Conduct to reflect evolving ethical best practice, technological development and recent significant changes in the data protection framework. The new Code applies from 1st January 2020.
 The Society says it regularly reviews the Code to ensure it is fit for purpose, and has now revised the 2014 version. The update follows a consultation with members, research professionals and employers in 2018 and early 2019.
The changes include broadening scope to better reflect and promote the rights of participants and individuals, and protect the reputation of members' professional activities; revise and expand its substantive rules into three main sections; add new rules for the ethics of data analytics and non-research activities; and improved readability and usability, including for members of the public.
The new Code will be available on the MRS website on 1st October and will apply to all MRS Members and Company Partners from the beginning of January, which the Society says gives members several months to undertake any staff training, process updates and policy reviews required.
Web site: www.mrs.org.uk .
|
