Schlesinger Opens Berlin 'Research Home' Facility

Schmiedl Marktforschung, the German subsidiary of data collection and research services provider Schlesinger Group, has opened a fully furnished research home in Berlin called 'The Apartment', allowing respondents to test and interact with brands and products in a relaxed, comfortable, home-like environment.

The firm says The Apartment includes spaces for cooking, dining, housekeeping, media usage, relaxation, personal care and family life, and is particularly suitable for physician interviews, patient interviews, children's research, and sensitive topics.

Viewing rooms and discreet cameras allow for observation and recording of respondent activity in-context, and for subsequent depth interviews. All research is observable live by stakeholders around the world via FocusVision.

Schmiedl Marktforschung MD Stephan Lange comments: 'We are delighted to offer The Apartment as an alternative, in-context research space. The real-life, yet controlled environment allows respondents to engage with brands within their own natural social units - participating both in the moment and through self-report'.

Schlesinger Group has offices and facilities in fourteen US cities, four in Germany and locations in London, Paris, Barcelona and Madrid; and is online at www.schlesingergroup.com .