Group M Aus Promotion Recognises Key Role of Insight

Group M agency Wavemaker Australia has promoted Cat Wolkers to the role of National Head of Research and Insight.

She joined the Australian business three years ago as Director of Research and Insight, after eight in the London office where she helped to develop and roll out Wavemaker's purchase journey research and planning system, WM Momentum; and its online qual approach, Digi Faces. Her new role includes further work on WM Momentum.

According to Chief Growth and Product Officer James Hier, quoted on media news site www.mumbrella.com.au , 'Purchase journeys are the beating heart of Wavemaker and we are extremely lucky to have someone of Cat's experience and expertise driving this in our business. Her insights have been integral to our new business wins this year, as well as keeping our current clients sticky. Cat's entrepreneurial streak has seen her develop new research products to help our clients understand the effect of their campaigns and she is currently developing a new product to scale this'.

Web site: www.wavemakerglobal.com .