Film Insights Firm TV Time Acquires Mediamorph

In Los Angeles, TV and film tracking and insights platform TV Time has acquired Mediamorph, whose Content Value Management platform tracks and drives digital transactional revenue for the film and television industries. Terms of the deal were not disclosed.

Mediamorph was founded in 2008 and is based in New York. Its cloud-based Content Value Management (CVM) has been developed to help media and entertainment clients extract value from their content, using advanced analytics and real-time access to data to track trillions of transactions and billions of dollars each year.

TV Time provides cross-platform, consumer insights around television and movies, including sentiment data which helps clients to understand 'the why behind the watch' and viewers' emotional reaction to a series, episode, character. Combining this with Mediamorph's CVM platform will offer clients a new way to maximize revenue from their digital business, the firm says. With the acquisition, the combined companies will operate under the name Whip Media Group and have offices in Los Angeles, New York City, London, Amsterdam and Paris.

Richard Rosenblatt (pictured), CEO and co-founder of TV Time, comments: 'Together, our companies offer unparalleled global scale combined with unique data capabilities, to maximize revenue opportunities for our clients across thousands of platforms in more than 150 countries. With this acquisition, we will accelerate our growth and invest in Mediamorph's CVM platform to build features that provide a competitive advantage to our clients in this increasingly fragmented content market'.

Web sites: www.tvtime.com and www.mediamorph.com .