Appier Buys Japan-based Purchasing Analyst Emin

Taiwanese cross-screen ad tech company Appier has acquired Tokyo-based emotion intelligence firm Emin, which analyses and predicts online consumer purchasing behaviour. Terms of the deal were not disclosed.

Emin's platform uses artificial intelligence to identify which customers will 'definitely' make a purchase and those who 'definitely will not'. It focuses on shoppers who are undecided but likely to purchase, with an additional incentive in the form of a coupon with limited validity, encouraging a faster transaction.

As part of Appier, Emin will provide clients with a full suite of AI-powered marketing tools through which to engage consumers across multiple channels and devices. Emin's solution - formerly known as ZenClerk - will be re-named 'AiDeal' as it joins the Appier product family.

Appier Chief Executive Chih-Han Yu (pictured) comments: 'Shopping cart abandonment is a big problem for online retailers - if not the most challenging of all - and one that we're committed to solving. It was clear from our first meeting with Emin that its technology is a perfect solution for this. Both organizations strive to provide clients with cutting-edge AI capabilities that drive business growth, and together we will continue to deliver product excellence and make AI more powerful for and accessible to our customers in Japan and beyond'.

Web sites: www.appier.com and www.emin.co.jp .