ThoughtSpot and Nielsen Link for Retail Insights

In the US, enterprise analytics specialist ThoughtSpot has partnered with Nielsen to launch a search and artificial intelligence-driven platform called Retail Insights, designed to help organizations understand and respond to changing consumer expectations.

ThoughtSpot enables businesses to instantly analyze billions of rows of data, and use artificial intelligence to get insights pushed to them as answers to thousands of questions. At the end of August, the firm raised $248m in a round of funding, which it is using to invest in global recruitment, customer and thought leadership events, and expanded R&D.

The new Retail Insights solution, which is part of the ThoughtSpot Atlas Marketplace (also launched today), enables retail brands to unearth insights in Nielsen's dataset through a simple search. The system expands this further using AI, which automatically generates relevant insights to questions users 'care about but hadn't even known to ask'. Joint customers can use Retail Insights to obtain data on products, locations and specific stores, helping retailers to price and package products. It can also be used for marketing campaign optimization, and demand planning.

ThoughtSpot VP of Global Channels and Alliances Toni Adams (pictured) comments: 'Our retail customers tell us all the time that the blend of agility and granular, bespoke experiences are the key business characteristics to succeeding in today's digital world. We're giving customers the best of both worlds, empowering their business users to ask questions, find answers, and make decisions backed by the depth and scale of Nielsen's data faster than ever before'.

Web sites: www.thoughtspot.com and www.nielsen.com .