Accenture Buys UK-Based Innovation Firm Happen

In the UK, global management consultancy Accenture has acquired Happen, which uses proprietary methods, frameworks and digital tools to help clients generate new ideas, products and services. Terms of the deal were not disclosed.

From a London HQ and offices in Amsterdam and New Jersey, Happen uses consumer insights including the tracking and measurement of consumer emotions at scale, to identify new opportunities and determine how an organisation can commercialise them.

Happen's employees will now join the innovation practice within Accenture's Products Industry X.0 business, which helps clients use digital technologies to reinvent their products, services and business models. This news follows Accenture's March acquisition of innovation firm ?What If!, which offers a similar range of services to Happen, as well as helping clients to steer change in their organizational culture.

Eric Schaeffer (pictured), Senior MD at Accenture, who leads the X.0 and Supply Chain & Operations consulting practices, says the acquisition 'further enhances the analytics, design and engineering capabilities we use to help clients deliver relevance at scale to a marketplace of millions of individuals'.

Web sites: www.accenture.com and www.happen.com .