MRC Accredits C3 Metrics for Display Ad Measurement

New York-based cross-channel media analytics specialist C3 Metrics has received Media Rating Council (MRC) accreditation, for measurement of desktop and mobile web display ad viewable impressions and related viewing metrics.

C3's Attribution Data Cloud provides independent measurement across all traditional and digital advertising channels. C3 is now deemed compliant with MRC's Minimum Standards for Media Ratings Research, as well as its Viewable Impression Measurement Standards and other relevant industry measurement guidelines.

George Ivie (pictured), MRC Executive Director and CEO, comments: 'The path to accreditation is arduous and consists of a rigorous audit and a thorough evaluation of an organization's approach and the execution of its methodology. C3 Metrics has been found to have met the criteria for compliance with our Viewable Impression Measurement Standard and other relevant requirements, and can now present itself to agencies and advertisers as accredited by MRC for its measurement of display ad viewable impressions in desktop and mobile web environments'.

Web sites: www.c3metrics.com and www.mediaratingcouncil.org .