Ipsos Buys Automated Reporting Partner Data Liberation

Ipsos has announced the acquisition of a majority stake in UK-based automated reporting specialist Data Liberation, which will now form an integrated part of the newly launched Ipsos.Digital platform.

Data Liberation, established as long ago as 1992, offers fully-featured reporting portals and dashboards for the delivery of market research results, allowing users to use PowerPoint 'to its maximum capacity'. The firm has been collaborating with Ipsos for fifteen years, and the global group says the move reflects a decision to build up its capacity on automated reporting and 'ensure faster and more accessible findings that contribute to an agile decision-making by clients'.

Data Liberation CEO Chris Morgan comments: 'We are hugely excited to join Ipsos. The acquisition opens up new opportunities to scale Data Liberation solutions and offer a truly global platform'. Andrei Postoaca, CEO Ipsos.Digital adds: 'Reporting is essential to offering a high-performing DIY platform. With Data Liberation we empower clients and researchers to make full use of the findings in real time'.

Group home page: www.ipsos.com .