WeAre8 Debuts 'Cost Per Relationship' Metric

In New York, targeting platform WeAre8 has launched a media metric called 'Cost per Relationship', reflecting the price a brand has to pay to gain an opt-in relationship with a target consumer.

WeAre8 enables people to get sponsored and paid by brands for watching, sharing or creating content. The new metric uses the company's data engine to enable brands to connect with their target audiences. The data inputs that determine the price a brand needs to pay (Cost per Relationship) are generated by the audience they want to reach and how 'compelling' the brand is to that audience. According to the firm, the more aspirational the brand, the less they have to pay the audience for a relationship.

Founder and CEO Sue Fennessy (pictured) comments: 'Brands want their consumers to feel valued and yet the current digital media framework continues to bombard them with ads. Success should not be based on how many times we hit someone with an ad (cost per impression), but rather what it costs to respectfully gain their attention and more deeply engage with the brand'.

Web site: www.weare8.com .