NYC's Focus Room Opens New Facility in California

Manhattan-based qual facility The Focus Room has opened a center in Westminster, California - a few minutes from Huntington Beach, the border of Los Angeles County.

The Focus Room is part of qualitative field management specialist FUEL, which offers front-to-back fieldwork management through its worldwide network of partners and 24/7 support. Its newly constructed Focus Room West facility offers access to three suites which provide flexible layouts, floor to ceiling mirrors, HD recording and streaming capabilities. Focus group rooms include a retractable wall, creating one big space suitable for home appliance and audience testing studies, and the company can also provide in-house caterers and a full-service facilitation team.

In a statement, the firm said: 'Designed to optimize qualitative research, our boutique facility features state-of-the-art technology, comfortable and sleek furnishings, walls of windows, and a fresh modern style with bright colors throughout. Our team brings the same on-site management, trusted recruiting and quality respondents as you've grown to rely on from our Focus Room New York team'.

Web site: www.focusroom.com .