Comscore Veteran Buck 'Joins MarketCast'

Comscore veteran Steve Buck is reported to have joined US firm marketCast in the role of SVP Theatrical, charged with driving commercial sales and new business efforts for the firm's theatrical products and services.

MarketCast, which said in October it had plans for aggressive growth, offers entertainment marketing with global ad testing solutions, and its research into fans helps clients understand and target audiences and improve box office strategies. Buck will work with clients including 'every major Hollywood studio and many independent producers', according to news site deadline.com, expanding uptake of the company's research and analytics products and services.

Buck (pictured) and colleague Jim Zak left Comscore in September, Buck had joined TV and film measurement firm Rentrak in 2002, served as VP and then <17399 of Theatrical Business Relations, and moved to Comscore with the acquisition in 2015-16. During this time he played a key role in establishing Rentrak as the currency for theatrical measurement.

Jeremy Radisich, President of MarketCast comments: 'As the entertainment and media landscape changes and business models evolve, studio leaders and research teams are requiring deeper analytics to identify, and reach and nurture the fans that matter most. Steve will provide the firepower to meet our aggressive business expansion goals while leveraging his industry expertise and knowledge of data to grow our Theatrical portfolio'.

Web site: www.mcastgroup.com .