Invoke Adds Real-Time Translation Features

Boston-based Invoke Solutions has upgraded its flagship qual / quant technology with features including a real-time translation facility, Invoke Translations.

Invoke's real-time 'Big Qual Decisions' research tech promises 'deep qualitative analysis at large quantitative scale', and is used to test ads, names, product concepts, packaging, and scripted and unscripted programming. With the new language capability, clients can run Invoke sessions in
many countries and monitor the consumer feedback, in their own language, in real time.

Twenty languages are supported: English, Simplified Chinese, Traditional Chinese, Czech, Danish, Dutch, Finnish, French, German, Hebrew, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, Swedish and Turkish; and the platform analyzes the translated responses in real time.

CEO Gigi Wang (pictured) comments: 'Our clients are global brands, serving consumers all around the world. With the ability to accept unstructured data in any language, we are enriching the insights on which our clients base their strategic decisions. An ad created in English may not convey the same message in Spanish'.

The company is online at www.invoke.com .