New Funds for Customer Data Platform BlueConic

In the US, customer data platform (CDP) BlueConic has raised $13m in a Series B round of funding, which it will use to further expand its global footprint.

Headquartered in Boston, with additional offices in Europe, the firm specializes in collecting and unifying marketers' first-party data from all the disparate systems in which it exists, and making it accessible wherever and whenever it is required. Last year, the company launched a solution called AI Workbench, which extends predictive modeling capabilities in the platform for both marketing and data science users.

New funding was led by new investor Spring Lake Equity Partners, with participation from existing investor Sigma Prime Ventures and several angel investors, bringing BlueConic's total to date to $25m. CEO and co-founder Bart Heilbron (pictured) comments: 'Most brands still lack a single source of customer data truth down to the individual level that is accessible in real time to marketers and their activation channels. That's why we've designed our CDP from inception to meet the ever-evolving needs of the marketer, and we'll continue to build on that foundation of flexibility as we lead the category into its next stage of maturity'.

Web site: www.blueconic.com .