J.D. Power Acquires Trilogy Automotive

In the US, automotive industry research specialist J.D. Power has acquired Trilogy Automotive, the automotive software division of Trilogy Enterprises. Terms of the deal have not been disclosed.

Trilogy Automotive provides enterprise level, SaaS-based automotive lead and digital management platforms, enabling OEMs (original equipment manufacturers) and dealers to maximize the efficiency and effectiveness of their digital marketing spend. The platform was designed to improve coordination between OEMs, dealers and third parties, while generating real-time insights on consumer behavior.

As part of the deal, Trilogy Automotive's platform will be integrated into J.D. Power's Autodata Solutions division's OEM digital dealer platform, in order to better enable manufacturers and dealers to optimize retail lead management programs. Trilogy Automotive senior leadership and employees will continue with the firm and will all join the Autodata Solutions division.

Kim Irwin (pictured), President of Trilogy Automotive, comments: 'The Trilogy Automotive story is one of amazing growth, having expanded rapidly from a core group of employees who built the initial framework for our platform to become a leading technology company that supports some of the most prestigious brands in the automotive industry. I speak on behalf of the whole Trilogy Automotive team when I express how excited we are as we look forward to our next phase of accelerated growth.'

Web sites: www.jdpa.com and www.trilogy.com .