Bain Buys Consumer Behavior Analyst Pyxis

In New York, management consultancy Bain & Company has acquired consumer behavior analytics firm Pyxis, for an undisclosed sum.

Co-founded by Ian Weber and Max Lee in 2016, Pyxis uses a wide range of data sources for market share analysis, market size estimates, share of wallet analysis, consumer behavior profiling, real-time monitoring of consumer preferences, and optimization of product pricing and SKU assortments. The company's analytical capabilities are designed to reveal where, how and why consumers buy; how they pay; how much they spend; and how their needs and demands are changing. It boasts consumer panels with tens of millions of participants both in the US and abroad.

Bain says the combination will help private equity, institutional and corporate clients gain a more detailed and accurate picture of their own customers, their competitors' customers and opportunities for growth. Pyxis' services will add to Bain's Private Equity's practice, which offers alternative data analytics, particularly for the consumer product and retail categories.

Richard Lichtenstein (pictured), an Expert VP at Bain, comments: 'Big data represents a strategic business opportunity, and we believe alternative data analytics is core to our work. Pyxis delivers state-of-the art capabilities that complement our proven 'outside-in' approach with the ability to use complex data sets to assess company fundamentals. In short, we're able to provide our clients with a valuable new dimension in due diligence and investment analysis'.

Web sites: www.bain.com and www.pyxisintel.com .