GreenBook's Murphy to Drive Potentiate US Push

Australian data intelligence company Potentiate has appointed GreenBook Executive Editor Lenny Murphy as Strategic Corporate Development Advisor, identifying companies that will help accelerate its expansion in North America.

Potentiate focuses on customer experience management, employee engagement and market insights, offering a combination of consultancy and technology. Last September, the company conditionally acquired Vision Critical Australia in a move to help brands strengthen customer relationships, while enabling Potentiate to expand and collaborate in additional markets around the world.

Murphy (pictured) currently drives content and product strategy for MR resource, publisher and event host GreenBook, where he will continue to serve as Executive Editor & Producer. He will also continue his roles as Senior Partner at management consultancy firm Gen2 Advisors, as a Director at data privacy platform Veriglif, and his various other advisory and Board positions. Earlier in his career he was CEO of full-service agency Rockhopper Research; and CEO of tech-driven start-up BrandScan360.

Commenting on the appointment, Potentiate CEO Peter Harris said: 'North America is a critical market for us and Lenny is one of the most influential thought-leaders in the world. His expansive knowledge of the market research industry in the US is a huge asset, we're so excited he'll be working with us'.

Web site: www.potentiate.com .