STRAT7 Opens 'Citizen' Data Collection Arm

Recently formed, UK-based 'data-driven strategy group' STRAT7 has launched a data collection and analytics service called Citizen, offering research agencies targeted access to 110 million consumers in 85 countries.

STRAT7 was founded last April by data and analytics agencies ResearchBods and Bonamy Finch together with start-up LiFE. In September, the business launched a specialist business strategy offering called STRAT7+, based in Stockholm and building on existing group capabilities in data collection, analytics and insight.

The new Leeds-based Citizen service will provide global data collection and analytics services to research agencies. Its portfolio include survey programming, translation and coding, data processing, dashboards and advanced analytics, along with products to help understand the digital behaviour of consumers through passive metering, and to provide insight based on emotion data.

CEO Barrie Brien (pictured) comments: 'By launching Citizen as a new division of STRAT7 we're able to focus specific investment and resource on innovative technology and solutions for global data collection. Our mission is to provide excellence to agencies, ensuring they get the most accurate and high quality data possible. The dedicated team is committed to providing rapid quotes, improved feasibility, and quicker project delivery times to ultimately maximise the potential of data'.

Web sites: www.strat7-group.com and www.citizenworldwide.com .