Userlytics Adds 'Mental Map Modeling' to Test Platform

US-based usability testing specialist Userlytics has added a card sorting and tree testing capability to its existing user testing platform, enabling clients to analyze the 'mental map models' their users and customers employ when searching for products and services.

Headquartered in San Francisco, with additional offices in Austin, Texas, Miami, Florida, and Madrid, Spain, the firm uses webcams, social media networks and demographic targeting to help agencies test how end-users are responding to their online and off-line initiatives. Its new capabilities have been developed to help UX researchers, product managers, designers, and marketers test their information architecture assumptions before they build new prototypes and commit to coding.

Through the service, clients can test and discard any assumptions prior to committing to the development process, and ultimately use the results of their tests to optimize their web sites, mobile apps and prototypes. Because the new capabilities are integrated within the company's existing 'Picture-in-Picture' user testing recording system, clients can use both quantitative data - first click, AI recommendations - as well as qualitative in the form of observing and listening to participants from the Userlytics' panel, as they make their choices.

CEO Alejandro Rivas-Micoud (pictured) comments: 'User experience researchers have always faced the challenge of needing multiple tools to obtain actionable insights. With a fully integrated card sorting, tree testing and user testing platform, as well as a global participant panel, Userlytics continues building a one-stop shop; for user and customer experience optimization.'

Web site: www.userlytics.com .