Digital Experience Data Firm Claravine Expands to NYC

Provo, Utah-based digital experience data management specialist Claravine has opened an office in New York, where it has hired E.J. Freni as Chief Revenue Officer.

Clients use Claravine's platform to centralize their data structure and manage the process of generating, validating and connecting data. According to the firm, this leads to improved reporting accuracy, unified cross-channel insights, richer profiles and more personalized experiences.

Freni (pictured) joins with more than fifteen years' advertising and marketing tech experience. Most recently, he was Chief Revenue Officer at marketing and advertising solutions agency Brand Networks, prior to which he worked for influencer marketing platform Mavrck as SVP, Sales and Business Development. Earlier, he served as EVP at data and analytics company Trueffect; VP of Sales for Adobe Media Optimizer; Director, Channel Sales at audience intelligence and measurement firm Quantcast; and Director, Global Sales for Yahoo!

In his new role, he is tasked with helping brands drive digital transformation and personalization through 'better' data. CEO Verl Allen comments: 'At Claravine, we see firsthand how many organizations lack the rich, consistent data required to deliver optimized digital experiences and content for each audience at scale. This means billions of dollars are often spent blindly in digital marketing. Freni will help brands access actionable customer data with Claravine'.

Web site: www.claravine.com .