Dentsu Aegis Buys Analytics Consultancy E-Nor

Marcoms group Dentsu Aegis Network has acquired US-based analytics consultancy E-Nor, to boost its data and marketing analytics arm, Cardinal Path. Terms of the deal were not disclosed.

E-Nor is headquartered in Santa Clara, CA and also has employees across North America and the Middle East. The firm, which is a Google Analytics Premium Authorized Reseller, offers a platform-agnostic analytics framework through which to support multi-device and multi-channel marketing optimization strategies, advanced analytics implementation analysis and data visualization.

Cardinal Path, which E-Nor will now join, offers services including advanced attribution modeling and deployment; and the integration of analytics platforms, dashboards, tag management, and statistical analysis technologies. Cardinal Path is also a reseller of the Google Marketing Platform. Dentsu Aegis says buying a second Google Marketing Platform Sales and Service Partner gives it the largest Google Analytics 360 reseller and services business in the world.

Alex Langshur, co-CEO of Cardinal Path, comments: 'Through the acquisition, we are bringing together business-critical, geographically diverse, and difficult-to-find talent which will further extend our delivery scale and thought leadership within the Google Marketing and Cloud market. We have a tremendous amount of respect for E-Nor CEO Feras Alhlou and his team and believe they will be instrumental in helping us to deliver the specialized analytics solutions that are in high-demand across our Dentsu Aegis Network client base'.

Web sites: www.dentsuaegisnetwork.com , www.e-nor.com and www.cardinalpath.com .