Quantcast Hires for New MD SEA Role

Audience intelligence and measurement firm Quantcast has hired former Dentsu Aegis Network exec Sonal Patel for its newly created role of Managing Director of South East Asia (SEA), based in its Singapore office.

San Francisco-headquartered Quantcast applies machine learning technology and modeling to live first-party data drawn from more than 100 million online destinations, to help publishers better understand their audiences. Patel (pictured) joins with a seventeen year career, spanning the ad and media sectors. Most recently, she served as President of Programmatic Services and Product at Dentsu Aegis Network APAC; prior to which, she held senior positions at AppNexus, Carousell, Google, Twitter, Salesforce, Adgile, and Yahoo!.

In addition in Singapore, the company has relocated Daniel O'Connor from its Melbourne office and promoted him to the position of Sales Director; Stephen Rhodes joins from location data company Blis, where he was Group Head; Antoinette Patterson takes up the post of Client Partner from SpotX; and Roshni Shivaramakrishnan becomes Technical Account Manager after working at Group M-owned Essence.

Commenting on the news, Andrew Double, MD of Quantcast APAC, said: 'The additions to our team will be central to helping more brands in the region access the potential of Quantcast's unique machine learning technology and first-party data to help grow their businesses.'

Web site: www.quantcast.com .