Pinpoint Launches ThinkaLike Targeting Program

In the US, data science services provider Pinpoint Predictive has launched a trial of Thinkalike Targeting, a program allowing Facebook advertisers to test how best to reach audience segments with similar psychological traits through lookalike campaigns.

Pinpoint uses quant psychology and machine learning to provide direct-to-consumer companies with an understanding of their customers, and improve the performance of their marketing activities through 'personality-driven' experiences. The new Thinkalike Targeting service means it can segment users' seed audience by personality, to enable targeting for Facebook.

As part of the beta program, advertisers will receive free audience analysis and campaign targeting insights - either directly through Pinpoint Predictive's Shopper Personality app on Shopify, or through its Customer Success team.

The firm, which is led by CEO Paul Longhenry (pictured) is online at www.pinpoint.ai .