Nielsen Adds to Voter Ratings Offer

Nielsen has launched an enhanced cross-platform version of its Voter Ratings syndicated solution, which helps ad buyers and sellers understand the media preferences of potential voters.

The service uses Nielsen's national and local TV, audio and digital currency data, nationwide voter registration data, meter technology and people-powered panels to provide monthly person-level voter-based insights. There are two major new features:

• the service has been expanded to cover all of the USA's 208 TV markets, adding for Code Reader and RPD+ markets; and
• Voter Targets are now available in Local Nielsen Media Impact to fuel cross media planning and optimization for political advertising by voter segment.

Nielsen says the upgrades deliver metrics that are built on a currency foundation and are representative of how and what media content voters are actually consuming, analysed by preference for the 2020 Presidential election or for local mayoral races. The Nielsen Political portfolio now includes National TV Voter Ratings, as well as Local TV and Audio Voter Ratings, combined with political insights from Nielsen Scarborough to inform cross-platform planning and buying for outdoor, TV, radio, digital, direct mail, print and local events.

EVP Media Peter Bradbury (pictured) comments: 'We're so excited to offer this enhanced solution that will give insights into voters' media preferences and behaviors. Nielsen Voter Ratings integrates our TV and Audio panels with voter registration data to offer voter segments unique to Nielsen, a potential game changer in today's dynamic political climate. With the presidential primaries beginning in February, this timely solution will facilitate the ability to reach custom segments of key voters'.

Web site: www.nielsen.com .