ThinkNow Relaunches Multicultural Planning Tool

Technology-driven cultural insights agency ThinkNow has relaunched its ConneKt proprietary audience planning and segmentation tool, promising 'multicultural research and technology on-demand' for marketers.

ThinkNow works for companies and government agencies, finding the cultural drivers that influence consumer decisions - it also runs the Hispanic online panel DigaYGane.com, which is used for its own research as well as being available as sample for third parties.

ThinkNow describes ConneKt as 'the only audience planning and segmentation tool focused on helping companies reach, engage and authentically connect to multicultural consumers'. Co-founder and Principal Mario Carrasco (pictured), who heads up ConneKt, says the firm ran a beta test and then learned from feedback to retool the technology, adding: 'We are confident that ConneKt 2.0 will exceed expectations and deliver unprecedented access to hard to reach audiences, enabling ThinkNow to deliver on our promise to amplify the voice of multicultural consumers'. ConneKt Director of Product Management Monica Lee adds: 'We decided now was the right time for ThinkNow ConneKt, as companies prepare to address the growing multicultural consumer population'.

Web site: www.thinknow.com .