RRD Launches 'In-Store Insights' Tool

In Chicago, marketing and business communications specialist RRD has launched a solution called In-Store Insights, which combines the firm's expertise in shopper experience research, data science and analytics, in-store strategy, and retail activations.

RRD (R.R. Donnelley & Sons Company) helps businesses optimize customer engagement and streamline operations across the complete customer journey. The new In-Store Insights service has been launched to help retailers understand where, when and how to focus in-store marketing efforts in order to capture shoppers' attention and maximize the potential of a physical store.

There are two distinct services: 'Current State Assessment' provides a customized study that analyzes retailers' current in-store performance and a shopper's experience, and offers recommendations on areas for improvement; and 'Store Optimization Testing' forecasts the potential effectiveness of future initiatives.

Toni Thompson (pictured), President, RRD Retail Solutions, comments: 'The best retailers are constantly pushing to make their in-store marketing efforts more effective by understanding what's working and what's not, using credible and actionable data. In-Store Insights unifies RRD's numerous retail capabilities into an offering that takes the guesswork out of merchandising, promotions, physical displays or technologies and gives retailers the confidence of knowing how, when and where they are reaching their customers'.

Web site: www.rrd.com .